Undergraduate GPA
Academic & Professional Resume
Brand strategy built on visual intelligence, research, and systems thinking.
I am a visual communication designer moving into brand strategy and creative direction. I translate complex research, business constraints, and emerging technology into clear strategic choices, coherent brand systems, and practical design briefs.
National Art Entrance Exam
Human-research participants
Observed test scenarios
01
Profile
A designer progressing toward strategic and creative leadership.
My background is in visual communication, identity design, editorial systems, motion, and digital product interfaces. That foundation now supports a broader practice: diagnosing brand problems, structuring qualitative evidence, framing strategic tensions, and directing design work after key decisions are made.
My strongest advantage is the combination of design literacy, business reasoning, and advanced use of AI for research synthesis, documentation, workflow design, and rapid prototyping. I am most effective in roles that connect management, research, design, and technical teams.
02
Professional Experience
Strategy, research, and design leadership across active brand projects.
Marketing Manager & Brand Strategist
Davam Bonyan
- Lead the brand-strategy process for a laboratory and education group, including service architecture, positioning options, claim guardrails, competitor benchmarking, and management-facing decision materials.
- Translate strategic decisions into design-system requirements, creative briefs, touchpoint priorities, and practical delivery plans.
- Coordinate marketing work across brand identity, LinkedIn content templates, proposal design, and research documentation.
UCD Researcher & Project Supervisor — LIMS
Davam Bonyan · National Elites Foundation project
- Designed and documented a user-centered research program examining usability and behavioral preference in a laboratory information management system.
- Built and deployed a React/Vite/TypeScript research prototype for stakeholder review and controlled usability testing.
- Completed human evaluation with 12 participants across 24 sessions and 96 scenario observations, supported by reproducible analysis scripts and a structured evidence package.
Brand Strategist & Rebrand Lead
Atieh Roshan
- Structured and analyzed qualitative brand-perception research involving customers, former customers, emerging buyers, and executive leadership.
- Converted research into decision frameworks around two core tensions: data provider vs. strategic consultant, and legacy vs. innovation.
- Connected research, strategic scenarios, design research, and executive decision gates into a version-controlled rebrand system.
Brand Designer & Strategy Lead
Danan Bakery and independent clients
- Develop brand strategy, visual identity, presentation systems, content structures, and production-ready design assets.
- Organize research, product information, identity standards, and campaign materials into maintainable brand systems.
Earlier graphic-design roles across fintech, product, and branding studios, building the visual foundation that now supports strategic and creative work.
Graphic Designer
Digipay
- Produced digital and marketing graphics for a fintech payment product, working within an established brand and product system.
Graphic Designer
Shenolabs
- Created brand and product design assets across digital touchpoints as part of a small in-house team.
Junior Graphic Designer
1001 Branding
- Supported identity and branding projects within a dedicated branding studio, contributing to client-facing visual deliverables.
Graphic Designer
Tootalia
- Delivered graphic-design support on a part-time basis across everyday marketing and content needs.
03
Education & Research
Visual communication, creative computation, and evidence-led design.
In progress
MBA — Branding & Marketing Strategy
University of Tehran
Executive-style program focused on brand strategy, brand communications (MarCom), and marketing strategy — reinforcing the shift from visual design to strategic brand leadership.
Completed
B.A. Visual Communication
University of Tehran
GPA: 17.8/20 · National Art Entrance Exam Rank: 15
Research interests
Design, systems, and culture
- Creative coding and computational media
- AI-enabled design practice
- Brand perception and strategic positioning
- User-centered design for specialist software
04
Selected Projects
Work that connects research, strategic decisions, and designed systems.
Research · Product Prototype
LIMS UCD Prototype
A research-grade interface prototype and evidence package for testing user-centered laboratory software workflows.
Brand Research · Strategy
Atieh Roshan Rebrand
A qualitative perception study and decision architecture for repositioning an established human-capital consultancy.
Brand Strategy · Creative Direction
Davam Bonyan Brand System
A strategy-to-design workflow covering service architecture, claims, benchmarks, management options, and identity briefs.
Identity · Content System
Danan Bakery
Strategic and visual documentation spanning brand identity, content, product information, research, and presentations.
05
Capabilities
A hybrid skill set across strategy, research, design, and emerging technology.
Strategy
Brand strategy, positioning, service architecture, strategic tensions, brand communications, creative direction, executive decision materials.
Research
Qualitative interviews, perception research, research synthesis, UCD, usability testing, scenario observation, evidence mapping.
Design
Visual identity, editorial design, presentation systems, design systems, digital interfaces, motion fundamentals, art direction.
Tools
Figma, Photoshop, Illustrator, InDesign, After Effects, Git/GitHub, HTML/CSS prototyping, AI-assisted research and documentation.
FigmaAdobe IllustratorAdobe PhotoshopAdobe InDesignAfter EffectsGitHubAI Workflows
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